Five Generations Later…
Family, Heritage, and Style remain true for two eyewear brands,
with the launch of the MOSCOT + Ronnie & Joe
Special Edition LEMTOSH
Photographed on twin brothers — Ronnie and Joe Concepcion
MOSCOT, a 102 year-old New York City eyewear institution, together with quality eyewear purveyor, Ronnie & Joe, announce the launch of The MOSCOT + Ronnie & Joe Special Edition LEMTOSH — a collaboration honoring family, heritage, and style.
Ronnie & Joe, founded by Michael Concepcion in 2013, pays homage to his grandfather Joe and his twin brother Ronnie, both of whom were known to don bold and iconic eyewear of their time. Five generations later, the importance of family, heritage, and originality continue to hold strong for the Concepcion family — a quality shared by Moscots, also in their Fifth Generation of the family business.
The first exclusive collaboration from Ronnie & Joe
With a mutual respect for quality craftsmanship, timeless design, and generations of family ethos, The MOSCOT + Ronnie & Joe Special Edition LEMTOSH embodies the spirit of both brands’ commitment to family, heritage, and style. Made from Italian black acetate with gold plated, diamond-shaped rivets; gold temple engraving; and lightweight, high quality, impact-resistant ZEISS Nylon Lens, with zero base curve, in a custom green hue, The MOSCOT + Ronnie & Joe Special Edition LEMTOSH reflects contemporary style, while never forgetting the past.
The MOSCOT + Ronnie & Joe Special Edition LEMTOSH is exclusively available at Ronnie & Joe.
“Keeping style in the family, for five generations.”
Campaign by Steve Tirona
Product shots by Jelito de Leon
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